Origins

Watch making was introduced in the Jura more than 200 years ago. The Jura, a mountainous area that lies between Geneva and Basel has long, hard winters. For many farmers watchmaking was a means of improving their meagre income. For while a few, this craft became a hobby and a "reason d`être".

Our firm has its origin in such a family.

1861-1943

Abel Frédéric Hasler was a farmer and manufacturer of hand made silver pocket watch cases. Two of his brothers founded watch factories in Geneva, another in Bienne. Six of his sons became watchmakers.

1883-1977

Paul, the oldest son, was already intrested in watch movements as a young boy and founded in

1917

"Terminages d`Horlogerie Paul Hasler", assembling quality watches for a few well known brands. He employed 20 persons, mainly members of his family clan.

1930-1936

Years of economic crisis. There was great unemployment and many firms had to close down. Paul Hasler`s Firm survived and developed steadily.

1946

Hasler Frères was founded. Paul went in partnership with his brother David (1897 - 1951), a highly skilled watchmaker. They started assembling their own movements and watches, mainly for customers in the United States.

1961

Wilfred, son of David, and Eric, son of Paul became partners. The firm changed its name to Hasler & Co and found new markets in Europe. Since then, the enterprise has been developing steadily due to the high quality of its workmanship and its good management.

1974

The name of the firm is changed to Hasler & Co SA which is now lead by two owners.

1975

Quartz watches are offered in addition to the mechanical ones. The models are constantly adapted to the needs of the markets.

1987-2002

Toward the end of the eighties the demand for mechanical watches increased. The firm aquires a reputation as a reliable supplier of chronographs with Valjoux 7750 and 7751 movements and other specialities such as models with power reserve and regulator watches. With the collaboration of our customers we develop more and more exclusive watches in all steel, metal, gold and silver. They are partly reserved and limited series. Our watches are now appreciated by many customers all over the world.